Whether you like it or not, social media gets many aspects of your business “out there” and visible to a wide audience. Your business logo has a strong impact on how your business is perceived in the market. It lets your customers know what you’re selling and can even help them remain loyal customers for years.
Here are some of the top ways your logo impacts social media marketing:
It can help increase followers, friends, and shares – A professional and attractive-looking logo on a webpage or blog post is more likely to be shared with friends than one that doesn’t look reliable or trustworthy.
It increases perception of your business size – Having an attractive logo and branding will make your business look professional and bigger than what it is – even if you’re a team of two or three that work in your pajamas.
It shows professionalism and increases trust – A well-designed logo shows that your company is professional and more importantly, can be trusted. Customers will get the sense that your company will be around for years to come.
It communicates your story – Your story can be communicated in many ways, from a meaningful picture to your font and color choice.
It helps you stand out from competitors – A logo that’s visually interesting and relates to your clients will help your business materials – from your website to all print materials – stand out from the competition.
It drives brand recognition across platforms – When a logo is used consistently over many platforms, customers will get several impressions of the logo, thus creating more memorability. Since many people are visual learners, they’ll remember your brand better when they see it, rather than hear or read about it.
It helps make your customers happy – An attractive and effective logo will appeal to your customers and make them happy to be associated with you. This includes everything from the logo’s colors and fonts to its overall image. The bottom line is that you want customers to get a good “feeling” from you.